Job Description

Key Responsibilities

• Develop and drive Digital SEO strategy to increase organic traffic and visibility for our

products and services.

• Partner with content, merchandising, and digital marketing teams to optimize product

pages, category pages, and blog content.

• Manage on-page, off-page, backlinks and technical SEO best practices.

• Lead initiatives to improve site speed, Core Web Vitals, and mobile-first performance

across digital platforms.

• Collaborate with vendors, developers, and IT to identify bottlenecks (JavaScript, caching,

CDN usage, image optimization).

• Monitor, analyze, and resolve performance issues impacting SEO and customer

experience.

• Identify and track high-traffic and high-conversion pages to ensure content, keywords,

and internal linking are fully optimized.

• Evaluate tools and implement processes to provide ongoing measurement and reporting

of speed and SEO health.

• Ensure vendor-delivered insights translate into actionable improvements.

• Use tools such as Google Analytics, Search Console, Lighthouse, SEMrush, Ahrefs,

GTMetrix, and WebPageTest to measure site performance.

• Track organic traffic growth, rankings, conversion rate improvements, and site speed

metrics.

• Present clear, data-driven insights and recommendations to leadership.



Qualifications

• Bachelor’s degree in Marketing, Digital Media, Computer Science, or related field.

• 5+ years of experience in SEO, site performance optimization, or technical digital

marketing.

• Hands-on experience with Core Web Vitals, page load optimization, and technical SEO

audits.

• Strong knowledge of retail/eCommerce environments and how SEO drives product

discoverability.

• Ability to analyze high-traffic content/pages and optimize for maximum SEO impact.

• Stong knowledge on with UI/web technologies (HTML, CSS, JavaScript, CMS platforms,

CDNs).

• Hands-on experience with Adobe Creative Suite / Adobe Experience Manager for image

and media optimization.

• Strong project management skills with the ability to lead cross-functional teams and

vendor engagements.

• Excellent analytical, communication, and presentation skills.